Month: December 2017

Digital marketing is fast becoming one of the most influential industries on the planet. Through it, powerful tools have been developed to leverage digital mediums such as video, the web and mobile apps to create strong corporate identities, brand awareness and a means to generate a high number of quality leads. It is an industry as characterised by new developments as it is with personal and professional growth; which is why so many people are looking for smart ways to break into the industry and make the most of it. But where can you get started on this exciting and dynamic journey? Fear not, we will map your most ideal route to this auspicious profession. So, to get started, here are a few things you’ll need.

An Interest in Marketing and New Developments

Before you get started in the industry, you should know that the more personal interest you have invested into it, the more likely you are to succeed. But don’t let that scare you off, few things can develop an interest in digital marketing like actually working in the field. You should also know that digital marketing is an umbrella term for a wide range of skillsets that work together to conduct successful campaigns. Having said this, you could specialise in web-dev, SEO, graphic design, app building and a lot more.

If you are energetic, curious and creative; you will almost certainly love being a digital marketer.

A Little Promise

While people from all walks of life stand a chance at making it big in the digital marketing industry, only those that show promise through hard work and exceptional dedication will have what it takes to get to the top. It is a field characterised by a continual need to learn and apply ones-self to their fullest capacity. If you think digital marketing is a ticket to an easy-ride, you might get way more than you bargained for.

Some extensive Training

There is a lot to learn in digital advertising. Web development, industry best practices, managing SEO, social media campaigns as well as creating content for the web that is engaging, interesting, informative and relevant represent a drop in the ocean of skillsets that digital marketers need to master on one level or another. While it is possible to receive on the job training, choosing to work this way could result missing crucial, foundational lessons in the fast-pace of the job.

With this in mind, it is much better to first complete a digital marketing course either in digital marketing or web-building (but ideally both), so that you can enter into the industry armed with the right skills.

Contact the RCM School of Excellence for Details

If you would like to find out more about how our college can give you the head-start you are looking for to becoming an all-around digital marketer, contact a representative from the RCM School of Excellence, or visit our website to learn more about our online SEO, AdWords and social media marketing courses.

Digital marketing has been on the rise for a great many years now, and has become an incredibly important part of just about every industry. This vibrant and energetic industry differs greatly from traditional types purely because of the digital means through which these campaigns can be conducted thanks to web indexing services such as Google and Yahoo. It is also an industry with near unlimited growth, both in professional prowess and personal skillset. So in a world where everyone wants to be accountants, lawyers and doctors, why not opt for the profession that is far more lively, and even more in demand, of digital marketing?

What is Digital Marketing?

Before you get excited at the prospect of applying your creativity to a field that relishes it, let’s find out a little more about what digital marketing actually is, what it entails and why businesses need it.

In a nutshell, digital marketing is used to advertise products, brands and services using digital technologies such as the internet and mobile apps. It is an umbrella term for all of the processes that take place in the field, including website development and SEO, app and software building, graphic media and video design, and an unfathomable amount of other specialised skillsets.

Web Dev and SEO

Web development and search engine optimisation form the crux of digital marketing, and each specialisation takes a unique understanding of the industry and mediums, as well as very specific skills. Web developers are in charge of building websites to their customer specifications that also offer a superior user experience through easy to navigate, eye-catching and efficient websites.

It is then the job of the SEO manager to optimise these websites and their content to ensure that they can be easily found on web search indexes.

App and Software Design

As more and more people start using mobile devices to search for services, brands and products, there is a growing need for app developers to keep up with agency and client demands. App building takes incredible skill and experience to get it done right.

If you love computers and building without boundaries, then becoming an app developer is a great way to make a living while doing something you love.

Graphic, Video and Media Production

Graphic designing is one of the oldest advertising professions, and it has been adapted with ease for use on digital mediums. Websites, ads and apps need to be inlaid with exciting, eye-catching graphics for their campaigns to be a success. There is also a need for videographers to create video content, while content creators and copywriters are in charge of text-based content.

Contact the School of Excellence for Details

If you would like to know more about how our college can help you break into the digital marketing world by arming you with all the skills and experience you will need to make yourself a success, contact a representative from RCM School of Excellence today, or visit our website to learn more about our digital marketing college and qualifications.